site/theme head (or platform custom-HTML slot) · open source (MIT) · ask in plain English

Add analytics to your newsletter or site Newsletters and creators.

Creator analytics is about one question: which content turns a stranger into a subscriber, and then into a paying one. Most tools bury that under pageview vanity. smolanalytics autocaptures reads and clicks with zero tagging, tracks the subscribe and upgrade moments you care about, and runs cookieless so there is no banner scaring readers off your posts.

site/theme head (or platform custom-HTML slot)
<script src="https://YOUR-INSTANCE/sdk.js"></script>
<script>
  smolanalytics.init("WRITE_KEY", { host: "https://YOUR-INSTANCE", anonymous: true });
  smolanalytics.track("subscribe", { source: "post_slug" });
  // on paid upgrade:
  smolanalytics.track("upgrade", { plan: "paid" });
</script>

Drop the two tags in your site theme head or your platform's custom-HTML / footer-code slot. If your newsletter tool blocks scripts, fire subscribe and upgrade from its webhook to POST /v1/events instead.

how do I add analytics to newsletters and creators?

Creator analytics is about one question: which content turns a stranger into a subscriber, and then into a paying one. Most tools bury that under pageview vanity. smolanalytics autocaptures reads and clicks with zero tagging, tracks the subscribe and upgrade moments you care about, and runs cookieless so there is no banner scaring readers off your posts.

Track the reader-to-revenue funnel: post view, scroll depth or engagement, subscribe click, confirmed subscribe, then paid upgrade. Autocapture already gives you which posts get read and which links get clicked with no manual tagging, so within an hour you can see which piece of writing actually drives signups and which referral source sends readers who stick versus bounce. Tag subscribe and upgrade with the originating post and you get a per-post attribution of subscribers and paid conversions.

The fit is cookieless-by-default plus zero-effort setup, which is exactly what a solo creator wants: no consent banner (which costs roughly 55% of your data), nothing to maintain, real numbers from a single snippet. If your newsletter platform won't let you inject scripts, the subscribe and upgrade events can come straight from its webhook into POST /v1/events. And you ask the results in plain English, so please tell me which post drove the most paid upgrades this month is a question, not a dashboard-building afternoon.

Honest pricing: 14-day full trial, no credit card. Then Solo $29/mo, never metered on seats or sites. Overage is $5/million with an emailed receipt, the dashboard never locks, and self-hosting the single Go binary is free forever (MIT).

Add analytics to Newsletters and creators tonight.

One snippet, or one endpoint. Tomorrow morning the verdict tells you which part of the funnel to fix.

questions

How do I add analytics to Newsletters and creators?
Creator analytics is about one question: which content turns a stranger into a subscriber, and then into a paying one. Most tools bury that under pageview vanity. smolanalytics autocaptures reads and clicks with zero tagging, tracks the subscribe and upgrade moments you care about, and runs cookieless so there is no banner scaring readers off your posts.
Do I need a cookie banner?
Not in cookieless mode. smolanalytics can run without storing anything on the device, so there is no consent banner to add. You still get visitors, referrers, funnels, retention, and paths, and AI-assistant referrals (chatgpt.com, claude.ai, perplexity.ai) show up as their own channel.
Is it enough for a real product, or just page counts?
It does funnels, retention, paths, cohorts, and a daily verdict on what to fix, from the same events, and you ask it in plain English. It deliberately skips session replay, feature flags, and experiments. If you want a straight answer on what to fix, that you own and can self-host free, it fits.

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