Add analytics to your fintech app Fintech apps.
Fintech analytics carries a constraint most tools ignore: the data is sensitive and the funnel is long. Signup to KYC to first deposit to first transaction can span days, and you cannot spray it to a third party. smolanalytics runs as one self-hosted Go binary so events stay in your infra, runs cookieless with no consent banner, and still tracks the whole funding funnel.
<script src="https://YOUR-INSTANCE/sdk.js"></script>
<script>
smolanalytics.init("WRITE_KEY", { host: "https://YOUR-INSTANCE", anonymous: true });
smolanalytics.identify(userId); // after auth, id only, no PII in properties
</script>
// KYC + ledger events fire server-side:
// POST /v1/events Authorization: Bearer WRITE_KEY
// { "name": "kyc_approved", "distinct_id": "user_123" }
// { "name": "deposit", "distinct_id": "user_123", "properties": { "amount": 500 } }Init with anonymous:true for cookieless mode, keep PII out of event properties (send ids, not emails or account numbers), and fire KYC and ledger events from your backend where they actually happen.
how do I add analytics to fintech apps?
Fintech analytics carries a constraint most tools ignore: the data is sensitive and the funnel is long. Signup to KYC to first deposit to first transaction can span days, and you cannot spray it to a third party. smolanalytics runs as one self-hosted Go binary so events stay in your infra, runs cookieless with no consent banner, and still tracks the whole funding funnel.
Track the money funnel step by step: account created, KYC started, KYC approved or rejected with reason, bank or card linked, first deposit, first transaction, then weekly active funding. The two numbers that decide the business are KYC pass rate and time-to-first-deposit, and both leak silently unless you instrument the server side where verification and settlement occur. Break drop-off down by source and device to find the acquisition channels sending users who never clear compliance.
The fit is control and provability. Self-hosting the single binary means transaction and KYC events never leave your perimeter, cookieless mode means no consent banner eating ~55% of your data, and every reported number is a deterministic computed report backed by a CI test that proves it can't be hallucinated. When a regulator or your own risk team asks how a conversion figure was derived, the answer is a fixed query over your own event store, not a vendor black box.
Honest pricing: 14-day full trial, no credit card. Then Solo $29/mo, never metered on seats or sites. Overage is $5/million with an emailed receipt, the dashboard never locks, and self-hosting the single Go binary is free forever (MIT).
Add analytics to Fintech apps tonight.
One snippet, or one endpoint. Tomorrow morning the verdict tells you which part of the funnel to fix.